"This Kid Is The Truth" Sacramento’s Latest Up & Coming Rap Phenomenon "Cam"
There’s a new generation of hip-hop artists taking over the West Coast, and a young man named Cam is ready to take the throne.
Cam is a young gun with knowledge of hip-hop of someone twice his age. Well-spoken and with a great sense of humor, Cam is more willing to talk about his musical influences than his own accomplishments. Common, Al Green, and Bootsy are names that spring to mind, but upon first listen of his music, one could wonder why Cam isn’t already included in the music history books, let alone hip-hop canon.
At a young age, Cam realized he was destined for musicianship. He scribbled stories in the margins of his school notebooks and shared them with his friends. By the time Cam was in middle school, he had started his first band; by age sixteen he was a recording artist, teaming up with Young A and DJ Roger to record his first rap songs. One thing was clear: profanity had no place his records.
“I have always written about life, love, everyday things… whatever I was dealing with at the moment. But I wanted my message to stay clean. Curse words are nothing but filler.” Like trimming the fat, Cam is able to cut his songs down to the bone and leave the listener with a raw, emotionally stirring sound rarely heard on today’s radio.
Today, Cam is recording a new album, TNG LP (The New Generation), in his home studio. Unsatisfied spending time in other producer’s labs, Cam added a new title to his resume after he built himself a soundproof studio in his home where he could be writer, rapper, and producer. It seems to have paid off, as spending time in his personal mad lab has generated a new, fierce sound where heavy bass, electric keys, and hi-hats are the foundation to his smooth vocals.
The album features singles like “Vo\um<,” a late-night urban anthem meant for side street cruising, and “Actin’ Like a Millionaire,” the sweaty dance number that’s perfect for packed clubs and high rollers. Cam shows off his smoother side with the piano-driven ballad “OuTa ConTrol,” where a lost a soul asks for answers to some of life’s toughest questions.
Recently, Cam opened for E-40 at Ace of Spades in Sacramento.